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Diransa San Luis Offers Good Chemistry with China

Strongly increased its worldwide export of alkali soluble resins from its main manufacturing site in Argentina.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Diransa, a leading manufacturer of high quality polymers for the graphic arts industry, has implemented a very successful marketing strategy aimed at increasing its presence in the Asian Giant. An important milestone was achieved in 2011 with the commissioning and building of an emulsion polymer manufacturing plant in Hengshui, China, which imports solid resins from Argentina.

Better products and service are underpinned by a very capable R&D focus. That focus plus a long established corporate policy of great customer service and competitive pricing has allowed Diransa to penetrate other important markets in the European community, Brazil, the U.S., Chile, Peru, Colombia, Philippines, Costa Rica and South Africa, among others.

The challenge of the company is to lead the technological evolution in the development of new products for water-based systems for the graphic arts industry in accordance with the newest market trend and environmental regulations. Polymer and resins especially designed for these applications are transforming Diransa San Luis into an international key player.

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